Top 10 Reasons to be ELITE

  1. Your colleagues will be jealous.
    Ever look over the fence at your neighbour’s yard? Now imagine if parked in your backyard was a shiny, red lawnmower that cut the grass automatically whenever you want. Elite is your marketing equivalent.
  2. “Are you a designer? Because I’m not a designer.”
    The skills and expertise of a designer are indispensible. But do they need to perform every tiny modification to your materials? “I want to change my title from President to CEO. Why do I have to wait until after the weekend?” Now you don’t.
  3. All of the cool kids are doing it.
    Top producers in all industries use tools to make them more effective. They use schedulers to keep track of their time. They use smart phones to stay connected. They use Elite to manage their marketing materials. How cool do you want to be?
  4. “Maybe I want to change my brochure at 3 AM in my underwear!”
    The internet doesn’t go to sleep or care what you’re wearing. That’s why we built our service on top of it. We know business doesn’t sleep, so why should your marketing?
  5. It don’t matter if you’re black & white or full colour.
    Whatever your materials look like is how they will look and behave in our software. Have a super fancy business card and a utilitarian sales sheet? Done and done.
  6. You only wish you were Mark Zuckerberg.
    Your marketing budget is one of the most important factors in the success of your business. Overspend in one area and another is neglected. Our software allows your entire budget to go farther, whether it is spent on fliers or Facebook.
  7. Because a robot version of yourself would be creepy.
    Ever wish there were two of you because of how little time there seems to be in a day? The Elite software gives you time instead of taking it away. No longer must you wait for changes or struggle with cumbersome software. Elite is agile and ready to work for you.
  8. Your millionth mailer should look like your first one.
    For your brand, consistency is king. Even the best designers in the world can stray from the course over the endless revision cycle. We ensure your brand is airtight for its life.
  9. Coffee flows freely in the Elite Offices.
    We are your dedicated marketing support network. Need a new look for your company? We’ve got you covered. Need those brochures yesterday? We’ll get in our time machines and deliver. Okay, maybe too much coffee.
  10. There is no “fashionably late” in business.
    The first business to adopt a game-changing technology is always at an advantage and the last a disadvantage. Where do you want your business to fit on that scale?
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Sharon’s Story

Everyone loves the feel-good story, including us at Elite Image. And here is one from our newest Brand Champion, Sharon Stannard.

We ran a little Facebook contest at the end of October. We were giving away 2 tickets to the BC Lions in a pivotal game versus the rival Edmonton Eskimos. It was Halloween-themed, and asked people to post their favourite Ghost Stories and get their friends to vote on the best one to win the tickets. It was a heated battle between Tali (another fan) and Sharon up until the final minutes. In the end, Tali pulled it out and beat Sharon by a meager 17 votes. But that’s where things got interesting.

Turns out we were so impressed with the Ghost Story Sharon produced, which was her own, and the effort she put out to get people to vote for her story that we happened to find another pair of tickets to the game. But let’s let Sharon tell the story in her own words:

To be sixty years of age and to have enjoyed such a memorable weekend makes me so appreciative and so happy.

Early last week (October 25th, 2011) I entered an Elite Image Ghost Story Contest for two BOX SEATS to the BC Lions versus the Edmonton Eskimos game in Vancouver on Saturday, October 29th.

My younger brother, Leyton, has a liver transplant approximately this time last year and in celebration of his second chance at life I thought it would be astonishing to be able to be at an arena watching a football game.

This contest closed on October 26th at 5:00 pm precisely according to Reed Botwright’s (Elite Image’s Social Media Manager extraordinaire) Swiss chronometer and I came in a very close second place. I am so grateful to my friends and family for voting for my story. Have you heard that strangers are just friends waiting to happen? This is so very true and this contest is proof of that statement; just ask Sabinah, another contest contestant who voted for my story.

End of story you may be thinking, well not at all!!!!!!!! Elite images surprisingly gave me a pair of tickets to the SAME LIONS GAME! How wonderful is that? Pretty darned wonderful however it got a whole lot more wonderful as impossible as that may seem. When I went to pick up my tickets on Friday at the Elite Image office in Nanaimo I was presented with BOX SEATS tickets also! Fearful of fainting or breaking down in happy tears of total disbelief I hugged this awesome man with the great smile. Thank you Reed; (thank you Catrina — thank you Elite Image)!!!!!!!!!!

I called my brother after the contest closed and the results were posted to tell him that we had not won. I could hear his disappointment when he simply stated, “oh that is okay”. When I told him that Elite was going to give us tickets he was so thrilled just knowing that we were going to the game.

I decided NOT to tell my brother that we had been given Box Seats . Keeping secrets is almost an impossibility for me but I succeeded with this self imposed challenge and I am so glad that I did.

My brother, Leyton, had never been to a football game. Decades ago I and several of my classmates received tickets for a Blue Bombers game in Winnipeg, Manitoba. I was in Elementary School and volunteered time as a “crossing guard” and all of the crossing guards were rewarded with with tickets to a game. This was such an honour and the memory of being in the presence of these “giants” of men has always stayed with me. Needless to say I have been a football fan ever since. My goodness how times have changed though. This game was outdoors and we sat on wooden bleacher type seats but to me it will always be one of the greatest decades in Canadian football history.

Friday came and went …. sleepless night with all the excitement of anticipation of our upcoming adventure. I hopped in my little green truck early Saturday morning to get a head start on my workload so I could leave work early. I work at Uncle Sam’s Furniture in Nanaimo and all my co-workers were thrilled with the news of my win. The owner of the business came up to me at one point to publically announce that I could not go as they needed me there on Saturday and I “might as well just give him the tickets”, ha ha ha ha ha. A “joker” in every crowd! Lucky for me he was not serious …. actually there is a funny twist to this aspect of the story that I may as well mention here. (New owners have taken over the furniture store effective Monday, October 31 but I am sure this is nothing to do with me not giving the former owner my tickets! I hope they direct all their advertising through Elite Images.)

The atmosphere at the store Saturday morning was exciting and happy. Everyone has a sports related story to tell. Although I did manage to get the essential elements of my job completed it was highly evident that my concentration skills were fading to the point of becoming non-existent. Impossible to focus as I discovered how wonderful it can be to day dream. Using my new found “game logic” it seemed crystal clear to me that I might as well hop in my little truck and point it in the direction of Duke Point Ferry Terminal sooner than later which is exactly what I did finding myself on the 12:45 vessel to the “Big City”.

Both my brother and I live on this beautiful Island in the Pacific. Leyton in Victoria and I live in Nanaimo. We arranged to meet at the Howard Johnson on Kingsway & West 10th prior to the game. My brother has to travel frequently to Vancouver for medical appointments and he primarily stays overnight at this particular hotel where the staff is so pleasant and the rates are affordable.

The simplest and most economical way for us to travel was as foot passengers. Using public transit is not only faster but it is also a wonderful way to connect with new friends. More on that a bit later in this brief (honest I really planned for this to be brief, ha ha) weekend report.

At the terminal waiting to board I struck up a conversation with a young fellow who mentioned he was going to a game in Vancouver. I thought that perhaps it was the winner of this contest but he was Taylor, a high school student heading to a Canucks game. I did not see him too often on the boat but that is probably because I was up on the outside decks several times ….. actually I spent most of the trip on deck looking for signs of land indicating getting close to the mainland. My mind drifting back to the Rime of the Ancient Mariner; one of the many rhymes that my dad (who God Rest His Soul would of loved to have been at this game with us) would recite to us as children. My sea voyage was not nearly fast enough but the weather was lovely, blue skies, sunshine and no wind or rain. Land I did finally see and well before the announcement that the boat was nearing the Vancouver terminal I found myself second in the line up to get off the boat — no surprise there, ha ha ha; the first in line was Taylor! I like to think it was not because he was more excited that I … he had youth on his side and he could move faster! We chatted some more and another very nice young man who had recently moved to Nanaimo from New Brunswick joined in our conversation. Apparently he had received a telephone call from his sister on Friday asking if he would like to go to a BC Lions game on Saturday that she had tickets too! You know a person could write an entire book of human interest stories, those wonderful little stories behind the people attending the games or people winning contests or?????? People have always fascinated me and they are my motivators in life and this might be something I should perhaps pursue!

The transit bus taking me on the next leg of our great adventure was waiting outside the terminal and within a half hour I was on the train leaving Sky Train Station at Bridgeport enroute to Broadway/City Hall Station. Lastly I hoped onto a #9 bus on Broadway, off at Kingsway, quick jaunt up the hill to the hotel and my brother who was anxiously waiting my arrival. Maybe one hour total travel time but most importantly Zero Stress!

Leyton and I make an unanimous executive decision to leave immediately for BC Place …. too energized to wait …. too excited for anything except getting to the game arriving just as the gates were opening. We had just found BC Place when young Taylor (from the boat) walked past us enroute to the Canuks game across the road. Unbelievable. In a city the size of Vancouver on Halloween weekend and two major games being played side by side who would ever believe that you would see amongst all the thousands of people right beside you the new friend whom you had just met hours before on the boat. After a brief greeting we both went on our ways …. wow!

We walked around the perimeter of the building entering at Gate H. Leyton had not quit smiling since I met up with him at the hotel but when we entered our Box Seat visions of long ago childhood Christmas Days came to mind. He was beaming and we cried and we hugged, we laughed and we even danced a little quickstep. I am not an overly religious individual but even in the Bible we are told to “be as a child”. I never really understood completely what this meant until that moment we opened the door to our seats and I saw the expression on his face. Elite Image — thank you. You have no idea how much this trip has meant to us. We are both so eternally grateful.

Now if that is not as good as it gets …. it really does get better! We were joined by the winner of the Ghost Story Contest, Tali and his “Big Brother” of seven years. What wonderful people each of these are and we were so happy to meet them and enjoy the game alongside them.

The game was absolutely marvelous. Both the BC Lions and Edmonton Eskimos played fast and furious. The BC Lions did win 29-20 but it was exciting the whole game through. If I were asked who my personal favourite is, I would have to go with Solomon Elimimian who has been quoted as saying “It’s not the will to win, but the will to prepare to win, that makes the difference”. Reminds me of the fast and furious challenge of Elite Image’s Ghost Story Contest.

The game was over lightening fast but the story does not end here. Leyton and I walked out of BC Place alongside the other approximately 30,000 football fans joining the tens of thousands of hockey fans leaving Rogers Arena. Add to this sea of people all the thousands of Halloween party goers and theatre goers, etc. etc. etc. and Vancouver becomes absolutely ELECTRIC. The sights, the sounds, the music, the food — one huge downtown fun party. Looking around you would see not only the usual vampires, ghosts, pumpkins, angels and princesses (typical Halloween costumes) but there was a bit of everything amongst the crowds; Popeye, Jack Sparrow, Buzz Lightyear, Fred Flintstone; the list is endless. It was pure magic. Everyone having an amazing time. What a city! How proud am I to be not only Canadian but a resident of Beautiful British Columbia.

It was getting close to midnight when we approached a most helpful and polite City Policeman to ask for directions back to the hotel as by this time we were totally confused but loving every moment of it. As it turns out we were less than a half block from a train station and within 15 minutes we were back at the Howard Johnson in our pjs and fast asleep as soon as our heads hit the pillow.

Sunday morning began with a lovely breakfast at the hotel and a ride together on the buses and trains back to the ferry terminal. Met an interesting woman from Pender Island who had just returned from Istanbul, Turkey and a visitor from Ontario who asked me to “buddy” her on the ferry ride home as it was her first time on the boat but they will have to remain stories for another time. I had to be back for work so it was necessary to be on the first ferry out of the Big City. It would have been nice to have stayed a bit later but there are absolutely no regrets. We each have so many memories of this past weekend … memories that will last our lifetimes. Leyton has to return to Vancouver tomorrow (Wednesday) for medical reasons and I can well imagine the stories he will be telling those wonderful folks at BC Transplant.

I firmly believe that “Life is for the Living” and Elite Image your generosity in providing these tickets and the opportunity of a lifetime will never be forgotten. May you have every success in your business endeavours. I will always be your #1 Fan (or if not #1 a very close second, ha ha — which seems to be just how it is for me). Thank you from the bottom of my heart.

Sharon Stannard

PS — I have to go now and write the unabridged version of my Ghost Story!

Thank you, Sharon. You turned our little contest from a simple ticket give-away into an experience we will all remember.

The Elite Team

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Press Release – Welcome to the Team, Reed Botwright

Elite Image group would like to announce the hiring of a talented, young businessman, Reed Botwright. Reed joins the Elite Team as its Brand Architect and Social Media Manager. With his addition, Elite Image will now be offering full branding services and social media management. Contact Elite today to learn more about their innovative design software, branding, marketing and social media management services!

Elite Image is a start-up software firm in Nanaimo, BC, specializing in cost-effective marketing solutions for clients in all fields and across the globe. By putting the control over branded marketing materials back in the hands of businesses, changes can be made quickly and effortlessly, sending the results immediately to print. And now that they have added branding, marketing and social media management to their services, Elite has become your one-stop shop for business marketing solutions!

Reed Botwright is an outspoken advocate of technology for businesses, and brings an intuitive and extensive understanding of the tools to bear for his clients. He has a background in computer science and attended the University of Victoria for his undergraduate degree. Reed is an experienced businessman, having run his own retail store and small branding firm in Nanaimo. He has a robust knowledge of social media platforms and marketing, and infuses his campaigns with personality and warmth.

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Create an accessible brand for your dealers and franchisees

Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets and yet the expense of professionally tailoring each and every design item can make quality brand pieces feel out of reach. What is a business owner to do? Let Elite Image unlock your brand and power your business. What can Elite Image do to help?

Save your money

Whether you have a designer in house or you outsource, you can save money by having your branded materials accessible to your team. With a quick login, anyone on your team can access the professionally designed materials and make the updates; where you need them, as you need them. Your franchise owners will no longer need to create their own independent materials (that may not meet brand standards!) and you won’t have to pay to have multiple sets of the same design created. Easy on your pocketbook and easy to use!

Save your time

Your job is to run your business, manage your product or service and support your franchisees to achieve success. So where in that equation do you find the time to continually manage graphic design projects? With Elite Image, you can reduce the demand. Once you have your materials, any content or image updates can be quickly addressed from any computer with internet access and by anyone! If your dealer or franchisee desperately needs your brochure for a tradeshow but you don’t have one with their contact information – no problem! All they need to do it login, make the change and take the print-ready PDF to any print shop – anywhere! What could be simpler?

Save your brand

Maintaining the integrity of your brand is paramount. Your brand represents you, your business and the implied quality of your product or service in consumers’ minds. Once you introduce a dealer or franchise network, you open your brand to the chance that it will be manipulated in sub-par design usages. Enforcing brand standards traditionally proved challenging as each dealer or franchisee sought to solve their designed marketing materials by taking it into their own hands – and their own design! But with Elite Image, your dealers and franchisees receive the design support and materials they require. Through the support of your dealers and franchisees, you are ultimately strengthening your own brand, and most importantly your business!

Call us today to get your brand materials on track 250 585 3822.

Or to discover how to save a ton of money on design and print, check out www.eliteimage.ca.

Just see what one of our clients have to say:

“WOWWWW! You have an amazing team, product and professionalism. It has truly been a relief working with Elite Image on bringing our brand to the next level. In this age of mediocrity, you have definitely separated from the pack. Please pass along my gratitude to everyone involved.”

Randy Langille – Founder of Integral Hockey Stick Repair

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The Brand Balancing Act: Cost vs. Budget

We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, material creation and overall design expense can be out of reach for many. So how can you, as a business owner, find the balance to create and update materials with a professional design but reduce your costs? The answer has three words; Elite Image Software.

Through innovative software development, Elite Image puts you in control of your brand. With easy online access from anywhere in the world, you can update your materials, keep current and keep your budget in check.

Elite Image was launched in 2009 by Catrina Elliott, President and founder of Elite Image Software. Through her close work with clients, Elliott discovered a unique opportunity to make professionally branded materials more accessible to moderate sized businesses. “The need for a small business owner to find the time, or budget to work with designers for small material changes is no longer there. The owners or their staff can make the adjustments themselves, saving time and money” says Elliott. “And in today’s economy, every dollar saved has an impact on the bottom line.”

So who is using Elite Image? The early first adopters have been real estate agents. By trade, their advertisements and property flyers change frequently. In some cases, property details or information arrives late at night and instead of losing time by waiting on a third party to make changes the next day, proof, revise and complete the materials – with Elite Image, realtors can simply login, make the changes any time of day or night and have a high-resolution, full bleed, print ready PDF files available for print right away. It doesn’t get much easier than that. The testimonials say it all:

“We use Elite Image on a daily basis. The system is so easy to use and cost effective. We are completely satisfied with the level of service provided” Ohs & McLane – Royal LePage

“The system is user friendly and gives us control over our brand. I would highly recommend this system to any real estate agent looking for a valuable tool for their marketing.” Nancy Bolch – RE/MAX 

While Realtors were a natural first fit, Elite Image is also a valuable tool for corporations and franchises. The same overall benefits apply. With a franchise, business with multiple locations or a dealer network, you can have your corporate branded pieces available for your team to access and adapt on demand from anywhere with absolute minimal cost while maintaining your brand standards effectively.

But wait, there’s more. If providing a user-friendly online brand control system wasn’t enough – Elite Image is committed to the highest level of customer service. Should you have any questions or if by chance an issue does arise, Elite Image features live customer support 24 hours a day, 7 days a week.

What more could a business ask for? Professional materials easily revised on your time and within your budget – from anywhere, with the support of the Elite Image team to ensure your satisfaction. To see for yourself or learn more about Elite Image, go to www.eliteimage.ca or call 1-855-354-8355.

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A Case of Mistaken Identity

Elite Image Software Corporation has had a shadow of mistaken identity hanging over the company since its inception in 2010. An unscrupulous company with a similar name, Elite Image Marketing Inc., is a source of confusion and frustration for effected clients and business people alike.

Elite Image Marketing Inc. has been named in numerous coupon scams in the Lower Mainland of BC and most recently in Calgary, Alberta area. In the scam, Elite Image Marketing enlists a business to promote a discounted service in their coupon book for sale to the public. At the bargain price of $55 dollars per coupon book, potential clients are lead to believe they would receive, in some instances, $400 dollar services for free; Sounds too good to be true? That’s because it is. Both store owners and clients become caught in a web of deceit, loss of money and loss of customers. Participating businesses scramble to keep potential customers happy but unfortunately they cannot afford to honour the bogus coupons.

Once the scam has been run, those left standing in the fray now look to find the woman behind Elite Image Marketing but to no avail, she seems to vanish into the woodwork. During their desperate search, numerous individuals come across Elite Image Software Corporation, and because of their affiliation to marketing services, the mistaken identity begins.

“We have received numerous calls and emails from effected customers caught in the wake of these scams” says Catrina Elliott, President of Elite Image Software Corporation, “We are appalled by the scam and regret the circumstance they now find themselves in”.

Elite Image Software Corporation is an online service for business owners to upload their branded marketing materials which allows them to make quick and easy edits to their marketing pieces from anywhere in the world.

“While we offer marketing software services, we are in no way related to Elite Image Marketing Inc. or their coupon scams. If you are a victim of Elite Image Marketing, we ask you to please contact your local authorities.”

For additional information, please contact:

Catrina Elliott, President
Elite Image Software Corp.
catrina@eliteimage.ca
250 585 3822

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Social Media ROI

With the latest technology these days, all you hear about is Social Media Marketing. Make sure you tweet, set up a Facebook Fan Page, email marketing blasts, did you create your account with LinkedIn? These are all important tools to utilize in your marketing efforts, but diversification is key to a successful campaign. How many direct sales have you made from a tweet? A Facebook post? Social Media assists in developing a powerful brand online; but have you ever thought to yourself how many tweets or Facebook posts you come across on a daily basis? Your post could get lost in the sea of many posts.

Stats released by Twitter reveal that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. Facebook has a statistics page that says its users post more than 60 million status updates per day. That is 700 status updates per second.

How will you get noticed? Here are just a few ideas for you to use:

  1. Print advertising
  2. Pay Per Click campaigns
  3. Local networking events
  4. Press releases
  5. Promotional items

We would love to get your opinion on the variety of Marketing tools you use to get noticed.

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Marketing Campaigns::Online Marketing & Print Advertising

With the latest technology these days, all you hear about is Social Media Marketing. Make sure you tweet, set up a Facebook Fan Page, email marketing blasts, did you create your account with LinkedIn? These are all important tools to utilize in your marketing efforts, but diversification is key to a successful campaign. How many direct sales have you made from a tweet? A Facebook post? Social Media assists in developing a powerful brand online; but have you ever thought to yourself how many tweets or Facebook posts you come across on a daily basis? Your post could get lost in the sea of many posts.

Stats released by Twitter reveal that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. Facebook has a statistics page that says its users post more than 60 million status updates per day. That is 700 status updates per second.

How will you get noticed? Here are just a few ideas for you to use alongside your Social Media Marketing:

  1. Print advertising
  2. Pay Per Click campaigns
  3. Local networking events
  4. Press releases
  5. Promotional items

We would love to get your opinion on the variety of Marketing tools you use to get noticed.

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The Do’s and Don’ts of Print Marketing

A professional looking direct mail piece can deliver a personalised, engaging message to your prospective client. With the potential to reach a specific target audience and have the ability to track your response rate, print marketing is an essential tool for every business. Here is a list of a few do’s and don’ts for print marketing.

DO:

  1. DO use professional photography
  2. DO always double check the content for spelling mistakes
  3. DO keep your brand consistent
  4. DO include a compelling, catchy heading
  5. DO have a call to action

DON’TS:

  1. DON’T mail your piece once, consistency is key
  2. DON’T just use a direct mail piece for your marketing, diversification is key to your campaign. Online marketing, press releases and networking events to name a few
  3. DON’T forget to include all of your contact information
  4. DON’T forget to include the benefit in contacting you
  5. DON’T spend thousands on design and print…DO contact Elite Image to get the best prices guaranteed on your marketing piece
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