Print is NOT Declining Anymore Most people say that by 2020 most printed media will be gone. I think anyone who makes those types of comments doesn’t understand history. Just type into Google “The Death of TV” and you’ll see hundreds of … Continue reading →
Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does … Continue reading →
From the Fortune 500 companies to the smallest pop up business, we’re all engaged in a competitive market, when it comes to winning customers, making sales and getting ahead. Maybe you’re at the top of your game, or just starting out. Maybe … Continue reading →
As businesses have introduced new technologies and systems to connect with buyers and consumers, print marketing strategies have changed and evolved over the years. With the rise of digital marketing strategies, print media still remains to be an … Continue reading →
Print, television or online? That’s the question many businesses ask themselves when they embark on a new marketing or communications campaign. With all of the advances in digital technology, one might think that print marketing is past its prime. … Continue reading →
A highly effective brochure design outlines what your business is about and what your business can do for it’s customers. The primary purpose of a great brochure design is not only aesthetically pleasing but to fulfill an organisation’s needs. … Continue reading →
These days, people imply that print marketing has taken a backseat to digital marketing. In some cases that may be a valid statement. Forrester has research to show online advertising expenditures will reach $77 billion by 2018, comprising 35% of … Continue reading →
As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only … Continue reading →
Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. … Continue reading →
Marketing is fundamental to small business success. Doing it right means promoting your product and service to the right target audience in a compelling way. This will make your customers want to buy from you, which is the end goal of every business. … Continue reading →