Whether it is giant billboards you drive by or a small sign in the window of your favourite coffee shop, sign advertising has been a primary go to since the late 1830’s. Since we are exposed to so many signs throughout our day, how do we know which ones people are paying attention to? How do you, as a business, create an attention grabbing sign that will let people know not only what you do, but how you can help them succeed with your service or product.