Print – from business cards, flyers to direct mail campaigns: Print Campaigns are here to stay.
Here is a collection of facts and statistics about the printing industry. Print is an effective andimportant tool to reach your target audience.
1. Business printing grows at 6.8% annually worldwide
2. Direct mail brings in 78% of donations for non-profits
3. Direct mail increased US company sales by $702 Billion in 2010
4. It is projected that in 2014, 30% of print orders will be placed online. And in 2017, 50% ofprint orders will be placed online.
5. Print Industry is $640 Billion and drives $3.8 trillion in related services
SOURCES: McAfee, InfoTrends / CAP Ventures, WhatTheyThink, paperrecycles.org, The Design Inspiration, Direct Marketing Association, Printing Industries of America, International Data Corporation, Nieman Foundation for Journalism at Harvard, Promotional Products Association International, Rediscover Print (Printing and Imaging Association of Georgia Educational Foundation).