Christmas may still be the furthest thing from your mind right now. But time is actually getting away from you if you are looking to get your Christmas printing done for your business.
Our clients get excellent results from their Christmas printing that’s why they keep doing it.
The lead up to Christmas is one of the busiest times of year so preparing early is essential.
So let’s look at 5 of our top Christmas Printing tips to make sure you’re prepared:
1. Actually DO some Christmas Printing
Get into the spirit of Christmas and you might just find it’ll have a positive impact on your bottom line. Christmas printing isn’t just for retailers who want to get Christmas shoppers through their doors. Take a standard printed Christmas card for example. A perfect opportunity for ANY business who has the names and addresses of their clients to touch base, stay front of mind and actually show you care. Going to the effort of printing a ‘real’ card says a lot these days. Less and less businesses do it too so you get to stand out from the crowd.
2. Get the Design Right
Assuming you’ve decided to give the Christmas printing thing a go, don’t just throw a bit of tinsel or glitter at your usual print materials. Use a graphic designer to carefully incorporate some Christmas cheer. Using traditional red and gold if your logo is hot pink and florescent green won’t really do your print materials justice. For the most part try to fit Christmas around your company. The only exception to this rule would be for Christmas cards. These are going to your loyal followers, clients and suppliers so these need to have a personal feel, have genuine Christmas cheer, rather than a corporate feel.
3. Plan & Make a schedule
Christmas is a hectic time for everyone. People and businesses are busy. That includes you, your staff and us, your printer. You need to plan and if you haven’t made a schedule get onto it ASAP.
A schedule will allow you to know what is expected of them and in what time frame. It also means you’ll allow enough time for your design to get done without being rushed. And importantly (for us anyway) your printer isn’t left with a timeline that’s tighter than Santa’s red suit.
4. Don’t be a Copy Cat
By all means research but don’t copy your competitors. Also don’t copy yourself. It can be tempting to do a quick rehash of content from previous years – or worse simply use the same content. The only time this is a good idea is if you’re generating new leads who haven’t have seen your print material before AND it was a roaring success last year so why would you change it. If your content is likely to hit the same people, or worse yet your existing clients, it can come across boring, unprofessional and lazy. If you don’t have the internal resources to write great content or the graphic design team to pull your print project together – it’s time to outsource it.
5. Find a suitable printer
Don’t be afraid to ask us for advice on getting the most out of your Christmas print project. Even if you’re still at brainstorming stage. Ideally start the conversation with us in late October or November. That’s not to say December is off limits but do yourself a favour and heed some of my advice above. Call 250-591-0175 or email me on [email protected]
Elite Image is your one-stop, local marketing shop for graphic design, digital and offset print and web services. We pride ourselves on quality, service and quick turnaround. Our goal is to connect customers to your brand.
Coastal Colour is the most complete in-house offset and digital print shop. Whatever your printing needs, Coastal Colour delivers.