What is a brand worth?

Two research firms – Millward Brown and Interbrand developed a monetary value for the following brands:

Disney – $17.1 Billion (M) – $29 Billion (I)

IKEA  – $9.2 Billion (M)  – $11.9 Billion (I)

Nike – $14.5 Billion (M) – $16.3 Billion (I)

Coca Cola  – $71.9 Billion (M) – $74.3 Billion (I)

McDonalds – $35.6 Billion (I)  – $95.2 Billion (M)

What do you think? Does your brand have value and what is it’s worth?

Sources: 60 Minute Brand Strategist – Idris Mootee