What is a brand?

A brand is the ‘personification of a product, services or even an entire company’.

People like brands.  They not only simplify choices, and guarantee quality, but they also add fun and interest, provide aspirations and dreams.

A Brand is:

1. A point of view
2. A customer value
3. A competitive advantage
4. Engineered
5. Alive
6. Evoke logic and emotion

“The art of marketing is the art of brand building  If you are not a brand, you are a commodity.  Then price is everything and the low cost producer is the only winner.” – Philip Kotler, Kellogg

Sources: 60 Minute Brand Strategist – Idris Mootee