A brand is the ‘personification of a product, services or even an entire company’.
People like brands. They not only simplify choices, and guarantee quality, but they also add fun and interest, provide aspirations and dreams.
A Brand is:
1. A point of view
2. A customer value
3. A competitive advantage
6. Evoke logic and emotion
“The art of marketing is the art of brand building If you are not a brand, you are a commodity. Then price is everything and the low cost producer is the only winner.” – Philip Kotler, Kellogg
Sources: 60 Minute Brand Strategist – Idris Mootee