June 4, 2023 by Real Estate Marketing

Real Estate Print Marketing – 10 Reasons Why Print Marketing Works

Print marketing can still be effective in the digital age, especially for realtors who want to reach a local audience or target specific demographics.
Here are some print marketing ideas and strategies for realtors:

  1. Business cards: Business cards are a timeless marketing tool for realtors. Make sure your business card includes your name, contact information, logo, and a compelling tagline or slogan.
  2. Brochures and flyers: Create visually appealing brochures or flyers to showcase your listings and services. Include high-quality photos, detailed property information, your contact details, and any unique selling points.
  3. Postcards: Use postcards to promote open houses, new listings, or recent sales in specific neighborhoods. Personalize them with handwritten notes or a special offer to increase engagement.
  4. Direct mail campaigns: Target specific areas or demographics with direct mail campaigns. Send out informational packets, market updates, or newsletters to potential homebuyers or sellers.
  5. Newspapers and local magazines: Advertise in local newspapers or magazines, particularly those focused on real estate or community news. Feature your listings or publish articles with helpful tips for homebuyers or sellers.
  6. Signage: Utilize signage like yard signs or billboards to promote your brand and specific listings. Ensure the signs are eye-catching, include clear contact information, and comply with local regulations.
  7. Print advertisements: Place advertisements in local newspapers, homebuyer magazines, or event programs. Consider partnerships with local businesses, such as restaurants or coffee shops, to display your ads in their establishments.
  8. Print newsletters: Create a monthly or quarterly printed newsletter that includes market updates, featured listings, community information, and helpful articles related to real estate. Distribute them to local businesses, community centers, or through direct mail.
  9. Real estate magazines: Advertise your listings in local real estate magazines or publications that cater to potential buyers or investors. Feature high-quality photos, detailed property descriptions, and your contact details.
  10. Local sponsorships: Sponsor local events or sports teams to increase your brand visibility and showcase your commitment to the community. Display your logo on banners, t-shirts, or promotional materials associated with the sponsorship.

Remember, consistency is key in print marketing. Be sure to maintain a cohesive branding and messaging across all your printed materials. Also, consider including QR codes or unique tracking phone numbers on your print materials to help track their effectiveness and gather valuable data.

It’s important to integrate print marketing with your digital efforts, using methods such as QR codes or unique landing pages to drive online engagement and gather leads from your print campaigns.

By combining both print and digital marketing strategies, you can create a comprehensive marketing approach and reach a wider audience of potential clients.


Whether you need business cards, rack cards or brochures, we have a print solution for your budget.  We are committed to excellent customer service & high quality products.  Let’s work together.

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