Tag: online rackcards

Create an accessible brand for your dealers and franchisees

Posted on May 11, 2011 by

Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets … Continue reading →

The Brand Balancing Act: Cost vs. Budget

Posted on April 2, 2011 by

We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, … Continue reading →

Social Media ROI

Posted on February 4, 2011 by

With the latest technology these days, all you hear about is Social Media Marketing. Make sure you tweet, set up a Facebook Fan Page, email marketing blasts, did you create your account with LinkedIn? These are all important tools to utilize in your … Continue reading →

The Do’s and Don’ts of Print Marketing

Posted on January 13, 2011 by

A professional looking direct mail piece can deliver a personalised, engaging message to your prospective client. With the potential to reach a specific target audience and have the ability to track your response rate, print marketing is an essential … Continue reading →