Tag: print marketing

6 Must Haves for an Effective Print Marketing Strategy

Posted on April 5, 2018 by

As businesses have introduced new technologies and systems to connect with buyers and consumers, print marketing strategies have changed and evolved over the years. With the rise of digital marketing strategies, print media still remains to be an … Continue reading →

5 Steps to an Effective Print Marketing Campaign

Posted on February 27, 2018 by

These days, people imply that print marketing has taken a backseat to digital marketing.  In some cases that may be a valid statement.  Forrester has research to show online advertising expenditures will reach $77 billion by 2018, comprising 35% of … Continue reading →

PRINT’S NOT DEAD: PRINT MARKETING WILL THRIVE IN 2018 AND BEYOND

Posted on February 9, 2018 by

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only … Continue reading →

Create an accessible brand for your dealers and franchisees

Posted on May 11, 2011 by

Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets … Continue reading →

The Brand Balancing Act: Cost vs. Budget

Posted on April 2, 2011 by

We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, … Continue reading →

Social Media ROI

Posted on February 4, 2011 by

With the latest technology these days, all you hear about is Social Media Marketing. Make sure you tweet, set up a Facebook Fan Page, email marketing blasts, did you create your account with LinkedIn? These are all important tools to utilize in your … Continue reading →

The Do’s and Don’ts of Print Marketing

Posted on January 13, 2011 by

A professional looking direct mail piece can deliver a personalised, engaging message to your prospective client. With the potential to reach a specific target audience and have the ability to track your response rate, print marketing is an essential … Continue reading →