Tag: print

How to Create a Successful Brand: Lesson 1

Posted on March 13, 2013 by

Summarization of – The Brand Gap by Marty Neumeier Now that we have defined what a brand is and what a brand is not in our last Wisdom Wednesday. We should move on to what makes a brand successful and how to achieve this goal. … Continue reading →

The Brand Balancing Act: Cost vs. Budget

Posted on April 2, 2011 by

We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, … Continue reading →