THE BRAND BALANCING ACT: COST VS. BUDGET
- We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, material creation and overall design expense can be out of reach for many. So how can you, as a business owner, find the balance to create and update materials with a professional design but reduce your costs? The answer has three words; Elite Image Software.Through innovative software development, Elite Image puts you in control of your brand. With easy online access from anywhere in the world, you can update your materials, keep current and keep your budget in check.Elite Image was launched in 2009 by Catrina Elliott, President and founder of Elite Image Software. Through her close work with clients, Elliott discovered a unique opportunity to make professionally branded materials more accessible to moderate sized businesses. “The need for a small business owner to find the time, or budget to work with designers for small material changes is no longer there. The owners or their staff can make the adjustments themselves, saving time and money” says Elliott. “And in today’s economy, every dollar saved has an impact on the bottom line.”So who is using Elite Image? The early first adopters have been real estate agents. By trade, their advertisements and property flyers change frequently. In some cases, property details or information arrives late at night and instead of losing time by waiting on a third party to make changes the next day, proof, revise and complete the materials – with Elite Image, realtors can simply login, make the changes any time of day or night and have a high-resolution, full bleed, print ready PDF files available for print right away. It doesn’t get much easier than that. The testimonials say it all:
“We use Elite Image on a daily basis. The system is so easy to use and cost effective. We are completely satisfied with the level of service provided” Ohs & McLane – Royal LePage
“The system is user friendly and gives us control over our brand. I would highly recommend this system to any real estate agent looking for a valuable tool for their marketing.” Nancy Bolch – RE/MAX
While Realtors were a natural first fit, Elite Image is also a valuable tool for corporations and franchises. The same overall benefits apply. With a franchise, business with multiple locations or a dealer network, you can have your corporate branded pieces available for your team to access and adapt on demand from anywhere with absolute minimal cost while maintaining your brand standards effectively.
But wait, there’s more. If providing a user-friendly online brand control system wasn’t enough – Elite Image is committed to the highest level of customer service. Should you have any questions or if by chance an issue does arise, Elite Image features live customer support 24 hours a day, 7 days a week.
What more could a business ask for? Professional materials easily revised on your time and within your budget – from anywhere, with the support of the Elite Image team to ensure your satisfaction. To see for yourself or learn more about Elite Image, go to www.eliteimage.ca or call 1-855-354-8355.