THE DO’S AND DON’TS OF PRINT MARKETING
- A professional looking direct mail piece can deliver a personalised, engaging message to your prospective client. With the potential to reach a specific target audience and have the ability to track your response rate, print marketing is an essential tool for every business. Here is a list of a few do’s and don’ts for print marketing.DO:
- DO use professional photography
- DO always double check the content for spelling mistakes
- DO keep your brand consistent
- DO include a compelling, catchy heading
- DO have a call to action
DON’TS:
- DON’T mail your piece once, consistency is key
- DON’T just use a direct mail piece for your marketing, diversification is key to your campaign. Online marketing, press releases and networking events to name a few
- DON’T forget to include all of your contact information
- DON’T forget to include the benefit in contacting you
- DON’T spend thousands on design and print…DO contact Elite Image to get the best prices guaranteed on your marketing piece