COVID-19 – STAYING BUSY WITH YOUR BUSINESS
It is a very uncertain time for all. The COVID-19 virus has affected everyone on a global scale.
But this doesn’t mean you can sit back and wait for things to turn around. Take this time to work on your business, rather than in your business.
- Clean up your CRM System
Your CRM tracks all of your client interaction and contains all of your client details. This can be a powerful tool when used right. Categorize your leads by “hot”, “warm”, “cold” and focus on updating and completing your full prospect details starting with your hot leads.
- Testimonials
Now is the time to get in touch with past clients and ask for a review. It is very simple:
“Hi Mary,
I hope you are doing well during this time.
It truly was a pleasure working with you “INSERT PERSONALIZED DETAILS HERE”. I would love to hear about your experience and would appreciate your feedback. Would you mind writing me a review?
Thanks!”
- Build your Social Media Pages
We all know social media plays a crucial role in our marketing mix, but when was the last time you updated your profile photo or posted a video? Make a list of the top 3 social medial channels you want to focus on and go through every detail – update photos, about page, services, contact information and ensure you maximize the benefit of staying connected. Develop an 8 week content/posting plan and use hootsuite to schedule this.
- Get Organized
Go through all your paper and digital files and organize into folders. Clean your desk and your desktop and get rid of anything you don’t need.
- Write your Marketing Plan
Reflect on the past few years of your business, what has worked, what hasn’t. Then make a list of your goals, sales numbers you want to achieve and your target market you want to focus on. How are you going to achieve this?
– Refresh your marketing materials
– Write a step by step guide that you will follow for each aspect of your business: Prospecting, Buyers, Listings, Follow Up
– Focus on a specific neighborhood to consistently market to (local ads, social media ads, mailers)
I hope this list helps! If you want to discuss anything further, feel free to get in touch to setup a one-on-one zoom meeting.