marketing - Elite Image

Effective Print Marketing Tips to Boost Sales & Grow Your Business

Catrina Elliott — Thu, 09 Mar 2023 18:38:44 +0000

1. Start with a strong headline that catches your reader’s attention

A strong headline is the first step to creating an effective flyer, postcard, or other print marketing piece. It’s important to grab your reader’s attention right away and give them a reason to keep reading. At Elite Image, we can help you create printed materials that are both eye-catching and informative. We offer a wide range of print services, including flyer printing, business card printing, and sign printing. We also specialize in custom stationery and letterhead printing. Whether you’re looking for a simple flyer or a complete print marketing campaign, we can help you achieve your goals. Contact us today to learn more about our print services or to get started on your next project.

2. Use images and graphics to break up the text and add visual interest

If you’re looking for a way to add some extra visual interest to your marketing materials, consider using images and graphics. A flyer or postcard with an eye-catching image is sure to stand out from the stack of boring mailers and business cards with a unique design will help you make a lasting impression. We can help you with all your image and graphics needs and add a little extra pizazz to your print marketing.

3. Keep paragraphs short and concise for easy reading and use bullet points or numbered lists to highlight key points

Flyers, postcards, business cards and other print marketing materials are essential for any business. They help to promote your products or services, increase brand awareness, and generate leads. However, designing and printing these materials can be a complex and costly process. The good news is that there are many local print shops that offer high-quality printing services at an affordable price. In addition, these shops typically have a wide range of options for customizing your materials to match your specific needs.

As any business owner knows, marketing is essential for driving new customers and sales. Direct Mail Marketing can be an excellent way to reach local customers and helps to ensure that potential customers always have your contact information on hand. Nanaimo businesses that are looking for print services can contact us and we can provide high-quality products and competitive prices. By taking advantage of print marketing, businesses can reach new customers, increase sales, and boost their bottom line.

4. Add a strong call to action

When you are deciding what specific call to action to promote customers or prospects to take action, always consider:

The value proposition you are offering
Positioning of the statement
Tone of the CTA

5. Share your post on social media platforms for even more exposure

As a small business owner, you’re always looking for ways to get more exposure for your business. One great way to do this is to share your content on social media platforms. By sharing your content on popular platforms like Facebook, Twitter, and LinkedIn, you can reach a wider audience and promote your business to potential new customers.

Elite Image provides high-quality print marketing that can help you grow your business. We have a wide range of products and services to choose from, so you can find the perfect solution for your needs. Our team is dedicated to providing excellent customer service, so you can be sure you’re getting the best possible value for your money. Plus, we offer a variety of discounts and specials, so you can get the most for your investment. Ready to take your business to the next level? Contact us today to learn more about our print marketing solutions!

YOUR LOCAL NANAIMO, ONE-STOP MARKETING SHOP.

GRAPHIC DESIGN. DIGITAL & OFFSET PRINT. WEB. DIE-CUTTING. SIGNS. PROMOTIONAL PRODUCTS
Whether you need business cards, rack cards or brochures, we have a print solution for your budget. We are committed to excellent customer service & high quality products. Let’s work together.

Call us 250 591 0175 or Email info@eliteimage.ca

The post Effective Print Marketing Tips to Boost Sales & Grow Your Business first appeared on Elite Image.

THE ULTIMATE PRINT MARKETING GUIDE FOR YOUR BUSINESS

Catrina Elliott — Mon, 07 Nov 2022 14:44:19 +0000

Types of print marketing
Print marketing is an essential part of any business’s advertising strategy. From custom business cards and brochure printing to banner printing and digital printing, there are many ways to get your message out there and with the help of a local printer or print shop, it’s easy to get started.

Business printing is a great way to promote your products or services. With the help of a professional printing company like us at Elite Image, you can create high-quality printed materials that will grab attention and get results. Whether you’re looking for custom business cards, brochures or even banners, a local printer can help you make a lasting impression.

If you’re looking for a printer in Nanaimo, we are here to help you. Whether you need digital printing, offset printing or even just regular business printing. With the help of print marketing, you can reach more customers than ever before. So don’t wait any longer – start planning your next print marketing campaign today!

Benefits of print marketing
Print marketing is an essential tool for any business. Print shops offer a wide range of services, from business printing to brochure printing. Elite Image can also provide custom printing, banner printing and digital printing. Print marketing is an effective way to reach local customers. We offer a wide range of print marketing services. Elite Image is a local printer that offers custom business cards, print marketing and digital printing. Print shops offer a wide range of services, from business printing to brochure printing. We can also provide custom printing, banner printing and digital printing. Print marketing is an effective way to reach local customers. Elite Image offer a wide range of print marketing services. Elite Image is a local printer that offers custom business cards, print marketing and digital printing. Print marketing is an effective way to reach local customers and grow your business. Elite Image can also provide custom offset printing, banner offsetting and digital offsetting.

What are the benefits of print marketing? Read on!
Print marketing allows businesses to physically touch their consumers in a non-intrusive way.’ – says Paige Lehmkuhl, Top Notch Self Storage. If done correctly it’s very beneficial for businesses as well as their consumers. As technology advances it creates new opportunities for businesses to connect with their target audiences in more innovative ways – but that doesn’t mean that traditional methods should be ignored.” argues David Wright for Business2Community and he has some strong points: ˝With so many people now using ad blockers ˝ even on mobile devices ˝ it’s getting harder for online advertising to make an impact. That’s where print comes in: ad blockers don’t work on offline media, so your message will be seen by everyone who picks up a magazine or newspaper. Ad blocking software was used by nearly 200 million internet users last year which gives print a huge advantage as people are now looking for ways to avoid online ads, says Business2Community. Another plus point for print is that it offers complete control over the environment in which your ad appears. Unlike online ads, which can be shown alongside all kinds of unsavory or inappropriate content, you decide exactly where your ad will appear when you place it in a publication.” says Wrights ˝Plus, people are far more likely to read something that’s been printed than something they’ve seen online : four times as many consumers would rather read about products in print than online and around 60% say they tend to read or look at printed materials more thoroughly than screen-based communications.’˝ finds Entrepreneur Conclusion. So if you’re looking for an effective yet traditional method for marketing your business, don’t discount the humble printed piece just yet: it might be just what you need to stand out from the crowd.

How to create a successful print marketing campaign
Print marketing is a powerful tool that can help businesses to reach new customers and grow their brand. However, creating a successful print marketing campaign can be challenging. Here are some tips to help you get started:

Print shop – First, you will need to find a reputable print shop like us that can provide high-quality printing services. You can contact us at Elite Image or ask for recommendations from other businesses. Once you have found a few potential candidates, be sure to compare pricing and turnaround times before making your final decision.

Business printing – Once you have selected a print shop, you will need to decide what type of business printing you need. Common options include brochures, business cards, flyers and signs. Be sure to consider your budget and the needs of your target audience when making your selection.

Custom printing – If you want your print marketing materials to really stand out, consider investing in custom print finishing. This will allow you to create unique, custom shape designs that reflect your brand identity and help you stand out from the competition.

Print marketing – After your materials have been printed, it’s time to start promoting your campaign. Consider using traditional marketing channels such as direct mail or door hangers to generate leads, promotions and make announcements.

If you’re looking for top-quality print marketing, look no further than Elite Image. We offer competitive rates and fast turnaround times and our team of skilled professionals will work with you to create printed materials that meet your exact specifications. Contact us today to get started on your next print marketing campaign!

Tips for reducing costs associated with print marketing
Print marketing is an essential part of any business’s marketing strategy. However, the costs associated with print marketing can quickly add up. To help reduce the cost of print marketing, it is important to use a reputable and reliable print shop. Print marketing companies are often a good option as they typically offer competitive rates. In addition, many print marketing companies offer discounts for businesses that use their printing services on a regular basis.

When considering a printing company, be sure to compare pricing and services offered to find the best value for your print marketing needs. Custom printing options are also available from many printing companies. These options allow businesses to create unique and eye-catching prints that are sure to grab attention. Custom business cards, interior and exterior signs and brochures are just a few of the custom printing options that are available. To find a reputable and reliable printing company near you, be sure to check out online directories and customer reviews. By taking the time to research your options, you can be sure to find the best possible deal on printing services.

Examples of effective print marketing campaigns
Print marketing is a powerful way to reach your target audience. Unlike digital marketing, which can be easily ignored or forgotten, print marketing ensures that your message will be seen by your intended recipients. However, designing an effective print marketing campaign can be challenging. To help you get started, here are a few examples of Elite Image’s successful campaigns:

1. A local jewelry store partnered with Elite Image to promote their business printing services. They created custom business cards and brochures and distributed them to businesses in the area. As a result, they received a lot of new clients who were impressed with the quality of their printing.

2. A restaurant partnered with Elite Image to print their corporate signs, they wanted to create an eye-catching banner for their storefront. The banners were big and bold and they featured discounts and special offers that enticed customers to come inside. As a result, foot traffic to their restaurant increased significantly.

3. Finally, a bike shop took advantage of digital printing technology to create high-quality customized flyers. They used these flyers to promote their wide range of services. As a result, they received a lot of new clients who were impressed with the quality of their work.

These are just a few examples of Elite Image’s successful print marketing campaigns. By partnering with Elite Image and taking advantage of all of the marketing services they offer, they’ve been able to reach new customers and grow their business. If you’re looking for a print company in Nanaimo that can help you create an effective print marketing campaign, look no further than Elite Image Design & Print!

Printing tips for small businesses
As a small business owner, you may be wondering what the best printing options for your business are. While you could go to a big box store, you may not be getting the best quality or service. Instead, it’s worth considering working with a local printer who specializes in business printing. They can help you with everything from brochure and banner printing to custom business cards and print marketing. Plus, they’ll be able to provide expert advice on the best printing methods for your needs, whether it’s digital or offset printing.

Elite Image offers a wide range of marketing services that can help your small business design a stunning marketing piece, or develop an effective print marketing campaign. We have years of experience in the printing industry and our team is dedicated to helping you create a campaign that will reach your target audience and generate results. Contact us today to learn more about our services or to get started on your next print marketing project!

YOUR LOCAL NANAIMO, ONE-STOP MARKETING SHOP.

GRAPHIC DESIGN. DIGITAL & OFFSET PRINT. WEB. DIE-CUTTING. SIGNS
Whether you need business cards, rack cards or brochures, we have a print solution for your budget. We are committed to excellent customer service & high quality products. Let’s work together.

Call us 250 591 0175 or Email info@eliteimage.ca

The post THE ULTIMATE PRINT MARKETING GUIDE FOR YOUR BUSINESS first appeared on Elite Image.

GRAPHIC DESIGN & PRINT SHOP FOR YOUR BUSINESS – NANAIMO AND VANCOUVER ISLAND

admin — Fri, 14 Oct 2022 17:55:08 +0000

Elite Image is a full service Graphic Design, Print, Marketing and Sign Shop in Nanaimo BC. We service all of Vancouver Island and would love to work with you.

Take a look at a few of the design and print services we offer:

LOGO DESIGN AND BRAND DEVELOPMENT

Develop a unique brand that tells your story, set yourself apart from the competition. Build your business with a great first impression with your custom logo!
Let’s get started. Contact Elite Image Today!

FLYER DESIGN AND FLYER PRINTING

Your flyer is used as an introduction to your business to include a strong call to action, with a creative twist. A simple yet effective piece to market your on-going promotions, specials, products and business. Supply us with content, and we will design a spectacular piece to increase your sales and get your business in front of your target market.
Order your Flyer Design and Printing Today! Let’s Get Started.

BUSINESS CARD GRAPHIC DESIGN AND BUSINESS CARD PRINTING

Get professional, high-quality business cards delivered right to your door!
Business cards present you and your company, and the impression it leaves should always be a memorable one. Don’t get caught using generic cards; let us design a custom business card to help you stand out. Choose from many upgrade options including rounded corners, spot varnish and more!
Order your Business Card Design and Printing Today! Let’s get started.

RACK CARD DESIGN AND PRINTING

Let Elite Image design your rack card to generate leads, close sales, promote your products, make announcements or to stay in touch with previous clients. Put your message directly into your prospects hands!
Order your Rack Card Design and Printing Today! Let’s get started.

POSTCARD GRAPHIC DESIGN AND PRINTING SERVICES
Postcards are the most affordable and effective tool available for direct mail, promotions and special offers. A quick and easy way to get in front of your customers.
Order your Postcard Design and Printing Today! Let’s get started.

BROCHURE GRAPHIC DESIGN AND BROCHURE PRINTING SERVICES

Your brochure is used to not only inform your customer about the products and services you offer, but to emphasize the unique offerings of your business, and make you stand out from your competition. This is an important tool for your business to deliver your message and showcase your products and services.
Order your Brochure Design and Printing Today! Let’s get started.

CUSTOM GRAPHIC DESIGN

Our talented designers are ready for your ideas! We are a one-stop-shop for all of your graphic design, print shop and website needs.
We would love to hear from you! Let’s get started.

YOUR LOCAL NANAIMO, ONE-STOP MARKETING SHOP.

Call us 250 591 0175 or Email info@eliteimage.ca

The post GRAPHIC DESIGN & PRINT SHOP FOR YOUR BUSINESS – NANAIMO AND VANCOUVER ISLAND first appeared on Elite Image.

CREATE A SUCCESSFUL DIRECT MAIL CAMPAIGN

admin — Tue, 30 Aug 2022 17:45:03 +0000

Direct mail printing is a useful tool to add in your marketing mix. You can use direct mail to target specific neighborhoods, businesses or your client base and capture the undivided attention of your prospects with a tangible marketing piece.

The benefits of direct mail:

increased your brand awareness
direct mail is a physical, tangible product that adds a personal touch that email cannot replicate
you can achieve a higher roi as customers or prospects are more likely to respond to communication that feels personal
Here are a few design tips for your next mailer:

Use Bold Text. Your marketing message should be front in center with a strong call to action.
Double & Triple check your contact information
Use high resolution images to capture attention and evoke emotion
Make sure it is easy to read by including short paragraphs or bullet points.
Include a coupon or discount – people love a good deal!

We offer graphic design and postcard printing for all of your direct mail printing needs! If you are interested in learning more, we are more than happy to walk you through the process and help you every step of the way.

Elite Image is your one-stop, local Nanaimo marketing shop for graphic design, digital and offset print and web services. We pride ourselves on quality, service and quick turnaround. Our goal is to connect customers to your brand.

P: 250 591 0175
info@eliteimage.ca
www.eliteimage.ca

Nanaimo Graphic Design Services
Nanaimo Sign Design & Sign Printing
Nanaimo Print Shop

The post CREATE A SUCCESSFUL DIRECT MAIL CAMPAIGN first appeared on Elite Image.

NANAIMO PRINT POWERHOUSE ELITE IMAGE ACQUIRES INPRINT GRAPHIC DESIGN AND PRINTING

admin — Thu, 23 Jun 2022 17:51:21 +0000

Nanaimo, British Columbia – Leading graphic design and printing company Elite Image is to expand its cutting-edge services to a host of new clients following the acquisition of InPrint Graphic Design and Printing.

Elite Image has consolidated itself as an industry leader, supporting Nanaimo and Vancouver Island’s business community through its high-quality, innovative services and products, strong reputation for excellent customer service, and support for community development.

Elite’s founder, award-winning Catrina Elliott, asserted InPrint’s existing clients would benefit from their complete solutions hub of graphic design, print, digital marketing and signs, and provide them with more resources to help them succeed.

The acquisition comes as InPrint’s owner Craig Palin prepares to retire. His company, specializing in digital and offset printing and signs, served the community for 42 years.

Elliott commented: “We are excited and honored to be given the opportunity to take over the reins from Craig. With our teams joining forces, we will have the most experienced and knowledgeable team to provide all print and marketing for clients.

“When we work alongside local business owners and help them succeed, we also keep our local economy and communities healthy and thriving.”

She added the acquisition would further enhance Elite Image’s capabilities to build recognizable corporate brands through its team of talented graphic designers and state-of-the-art print facility.

Elite Image has previously added Parksville’s Coastal Colour Design & Printing and Victoria’s Coastal Die Cut, and Print Finishing business to its stable of companies and was named Top 10 Best Company in Small Business BC. Elliott was Winner in the Top 20 Under 40 Business & Community Achievement Award and named 2017 Entrepreneur of the Year in Nanaimo.

The takeover will see Dave Mcbride, a six-year employee of InPrint, join the Elite Image team to maintain continuity for InPrint’s customers. Mr Palin will also remain on board for several months to pass on his experiences and ensure a seamless transition.

In a message to InPrint clients, he assured: “I chose Elite Image because it is essential for me to support our local economy and have a local shop that is highly capable of continuing to look after all our clients.

“Elite is homegrown and privately-owned. It keeps all work in-house, supporting our local economy and local businesses. So I know every dollar invested in your print marketing supports 100% local, just as InPrint’s mantra. Elite provides expanded services and will help support our clients grow further.”

InPrint’s 565 Terminal Avenue base has been appropriated by the City of Nanaimo and will be demolished in the New Year to make way for a new bus exchange.

The post NANAIMO PRINT POWERHOUSE ELITE IMAGE ACQUIRES INPRINT GRAPHIC DESIGN AND PRINTING first appeared on Elite Image.

BUY A CARD ONLINE AT PRINT DEALS AND GIVE BACK TO A CHARITY THIS CHRISTMAS

admin — Sun, 12 Jun 2022 17:44:44 +0000

Christmas is all about giving, so Vancouver Island’s Elite Image is taking this to heart with its ‘Print with Purpose’ campaign to help give back to local charities.

The Nanaimo graphic design and printing firm is partnering with local Vancouver Island charities and donating 10% of all sales from its https://www.printdeals.ca/ platform.

And to give that extra personal twist the company is highly renowned for, buyers will be able to opt for their charity of choice from a drop-down menu before placing their order. Buyers will be spoiled for choice as it is not only easy to use, but there is an excellent selection of templates to choose from.

Jennifer Kemp of Big Brothers, Big Sisters Central Vancouver Island, one of the local charities involved in the program, commented: “We are thrilled to be part of the Print Deals campaign, and having worked with Elite Image over the years.”

The campaign coincides with the award-winning company’s launch of its exciting range of Christmas products, including cards, calendars and postcards. You can view their new product releases here.

Elite Group founder, Catrina Elliott, said: “COVID-19 has wreaked havoc on charities and businesses globally. Our team has been thinking of how we can pay it forward and help a host of charities who, unfailingly, give so much back to their communities.

“Christmas is a poignant time for everyone and is all about giving. So we created a personalized approach for our clients to help donate to a charity this festive season when they buy their print online at Print Deals. They know that part of their purchase is also helping their chosen charity.”

Print Deals is one of the first portals on Vancouver Island to be launching this initiative for local charities. The leading platform enables businesses to access thousands of cutting-edge and affordable design templates. It is stocked with design products, including business cards, flyers, pamphlets, brochures, envelopes, letterheads, tickets, calendars, greetings cards and labels.

The Elite Group of Companies includes local design and print businesses: Elite Image, Coastal Colour Design & Printing, Coastal Die Cut, and its latest acquisition InPrint Graphic Design.

Elite Image was previously named Top 10 Best Company in Small Business BC. Ms. Elliott was Winner in the Top 20 Under 40 Business & Community Achievement Award and was previously named Nanaimo’s Entrepreneur of the Year.

The post BUY A CARD ONLINE AT PRINT DEALS AND GIVE BACK TO A CHARITY THIS CHRISTMAS first appeared on Elite Image.

YOUR NANAIMO PRINT SHOP

admin — Wed, 08 Jun 2022 17:42:18 +0000

Elite Image is proud to be your local Nanaimo print shop. We are here to help local Nanaimo business with all of your design, printing and sign needs and serve our community!

Support local business:

When you shop local, it helps your business and your community in several ways. Supporting independently owned retailers will help the local economy and this economic impact will help your own business in the end. When our local economy is going strong, it will circle back and help out your organization.
You get personalized service. Local business gives more attention to detail with their level of service and quality to ensure their local customers keep coming back!
Referral partners. When you choose to work with somebody local, it gives the opportunity to build a new relationship. Referrals are the best methods to grow your business, you can work together to strengthen each others business big or small.

We are a full service, one-stop marketing shop understands the value of effective advertising, and the necessity of growing with our industry; to articulate, engage and remain relevant with people, not simply solicit them.

We help guide clients and grow their brands in a market that is constantly competing for consumer’s attention.

We pride ourselves on quality, service and quick turnaround. Our goal is to connect customers to your brand. Get in touch with us today!

Graphic Design | Digital Printing | Offset Printing | Signs | Websites

P: 250 591 0175
info@eliteimage.ca
www.eliteimage.ca

The post YOUR NANAIMO PRINT SHOP first appeared on Elite Image.

TOP PRINT MARKETING TRENDS FOR 2022

admin — Sun, 05 Jun 2022 17:41:10 +0000

Print marketing creates brand awareness and brings in more customers. The popular trends in 2022 that we are already seeing includes:

Direct Mail Marketing – Whether you are looking for new customers, connecting with existing clients or looking to increase brand awareness; direct mail marketing is a proven way to help target and launch successful marketing campaigns. Direct mail printing is a useful tool to add in your marketing mix. You can use direct mail to target specific neighborhoods, businesses or your client base and capture the undivided attention of your prospects with a tangible marketing piece.
Flyer Design and Printing – Flyers are a low-cost print option to showcase your company products and services or announce a sale or special event. Always remember to include a promo coupon on each marketing piece to track your return on investment.
Newsletter Design and Printing – Newsletters are a great way for a company or organization to share news, special offers, upcoming events and company information.
Postcard Design and Printing – There are many sizes, stocks and finishing options for your postcard marketing. We can help create a custom layout with a strong call to action to produce results.
Signage – We offer custom sign and print products to help you promote your business, increase your brand awareness and boost sales.

YOUR LOCAL NANAIMO, ONE-STOP MARKETING SHOP.

Call us 250 591 0175 or Email info@eliteimage.ca

The post TOP PRINT MARKETING TRENDS FOR 2022 first appeared on Elite Image.

SUPPORT LOCAL NANAIMO BUSINESS

admin — Fri, 03 Jun 2022 17:37:46 +0000

We are proud to support our local community!
Check out these amazing clients we featured in our most recent Shop Local Flyer.

Kaminski Tax Preparation & Filing

File your personal income tax return with Kaminski Tax Services in Nanaimo BC. They offer tax planning, consulting, and tax preparation and filing.

ProPacific DKI

Pro Pacific DKI provides complete restoration and damage repair services to Vancouver Island from Comox south to Victoria, BC. Trust our expert technicians to help you minimize loss and recover from any disaster, at any time.

Van Isle Beauty Co.

Beauty Academy + Pro Supplies
Unmatched quality, competitive pricing, guaranteed results.
That’s what you get when you shop our line of professional beauty products or take one of our courses.
Be the best in the business with Van Isle Beauty Co.

Jessica Phillips – MY MISSION IS TO DELIVER EXTRAORDINARY EXPERIENCES

As a CENTURY 21® REALTOR®, I am committed to providing the highest quality service possible. My personal knowledge of the local real estate market is combined with the power of the CENTURY 21 brand – one of the world’s most recognized names in real estate.

Red Shelf Decor

Red Shelf Decor sells vintage, antique, one-of-a-kind and lightly used decor and small furniture in downtown Nanaimo.

Big Brothers and Big Sisters of Central Vancouver Island

As Canada’s leading child and youth mentoring charity, Big Brothers Big Sisters facilitates life-changing relationships that inspire and empower children and youth to reach their potential, both as individuals and citizens.

Red Door Yoga Nanaimo

Red Door Yoga, a yoga studio or teacher located in Nanaimo, British Columbia, Canada.
We believe in living life mindfully, passionately, and with true vitality. Everything we do is to help you attain a more joyful, peaceful, and vital life.

Funk Revival Consignment

Affordable, quality, pre-loved, name brand consignment clothing for all genders, shapes and sizes. Check us out – life is too short to wear boring clothes!

The post SUPPORT LOCAL NANAIMO BUSINESS first appeared on Elite Image.

WHY ADVERTISING ON SOCIAL MEDIA ISN’T ENOUGH FOR MARKETING SUCCESS

admin — Tue, 31 May 2022 17:22:27 +0000

The simplest way of defining marketing is that it consists of our efforts to communicate with our customers or potential customers. Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty.

Communicating with consumers and other businesses requires more than creating attractive advertisements. An effective program integrates all marketing activities. Integrated marketing communications (IMC) is an approach to promoting a message through multiple strategies that work together and reinforce one another.

For example, a company may promote a new logo, slogan, or strategy through multiple media such as print, television, web, and social networks. Each approach may be slightly different for the specific medium, but they’ll all direct the audience to the same message. There are countless ways to approach this creatively.

As you can tell, advertising on social networks is only one component of a successful marketing strategy.

Here are five reasons why you will find much greater success by sending your message in multiple ways beyond just social media.

Social media platforms are for socializing, not advertising

We use social media for its entertainment, educational, and social value. While it is a powerful marketing tool, it can be difficult to get the attention of your target audience with so many others vying for their attention. It helps to use the ‘give, give, ask’ method and apply the 80/20 rule – 80% of posts should have themes like humour, education, meet the team, feature client, page interaction and 20% should be product specific – feature product, promo, etc.

Limiting yourself to socials is a missed opportunity

While major social media platforms have billions of users, many people do not use them. Depending on your product or service, a huge chunk of your target market might not even be reachable through social media. And even if they are on socials, you might find it difficult to reach people who are not already interested in or following your business.

Successful marketers reach their audience through multiple channels

A key goal of marketing is to stick in your customers minds so they actually remember you and think of you when the time comes. The best way to achieve this is by reminding your customers about you in multiple different ways. A good way to think of it is that each method of communication is doubling or tripling the chance that you’ll be remembered and considered. Your business might be forgotten in seconds if someone scrolls by your ad on socials, but they’ll be twice as likely to recall your business if they also see your sandwich board sign on the sidewalk, and three times as likely if they have also been given a brochure or flyer.

For example, consider that McDonalds advertises on social media, TV, radio, billboards, magazines, newspapers, coupons, direct mail, you name it. You don’t need McDonald’s super sized marketing budget to be successful, you just need to apply the lesson of communicating with your customers in a variety of ways.

Social media alone doesn’t translate to sales

Even if you catch someone’s attention via social media, people judge businesses by their websites and overall presence both on and offline. If your website isn’t up to date, user friendly, loads quickly, is accessible on mobile devices and answers their questions, people will just go to the competition instead. If your customers can’t find a quality website for your business but you are trying to sell products on Facebook, they might not even believe your business exists or whether it should be trusted. Reinforcing your brand through a physical presence, like putting up a sign or banner outside, will build credibility and make it ‘real’ in the customer’s mind.

To stand out in an online world, face-to-face interaction is key

Why do businesses still give out physical coupons instead of just using digital codes? For starters, this physical item is a tangible product that people keep, and serves as a constant reminder. It tells the customer that the business is real, and more than just an idea floating around in their heads or on their screens where there are a million other distractions vying for their attention. People will forget your social media ad in seconds, but they will remember the warm greeting you gave them at the trade show and hold onto the business card you gave them.

With a solid strategy and dedicated, continual efforts to grow your reach, you’ll find that social media is a highly effective sales and marketing tool. But if you’re serious about your business and want to exponentially increase your chances of success, you’ll want to get creative and utilize all your options.

The post WHY ADVERTISING ON SOCIAL MEDIA ISN’T ENOUGH FOR MARKETING SUCCESS first appeared on Elite Image.