Summarization of – The Brand Gap by Marty Neumeier What is a brand? Well first of all I will tell you what a brand is not. Let’s clear up some misconceptions. A brand is not a: 1. A brand is not a logo. 2. A brand is not an identity. 3. A brand is not [...]
Summarization of – The Brand Gap by Marty Neumeier Now that we have defined what a brand is and what a brand is not in our last Wisdom Wednesday. We should move on to what makes a brand successful and how to achieve this goal. Companies often fail to achieve greatness because there is a [...]
Summarization of – The Brand Gap by Marty Neumeier Well, now you need to learn to manage your brand as it expands. The more successful and widely distributed your brand is, the stronger your brand management needs to be. What you will need is a continuing brand education program, which would include items such as: [...]
We wanted to share some great lessons from the book "365 Days of Insights", by Peter Legge. At Elite, we strive to achieve these each and everyday, let us know what you think. 1. Learn to appreciate who you are. Each one of us is a unique and original individual and therefore we have something [...]
Elite Image was founded in 2011 by Catrina Elliott. Started as a marketing firm with a unique twist, Elite offers stunning and cost effective marketing solutions for our business clients in the real estate and other industries. We offer market research and strategy, branding and graphic design, public relations, social media and print services. But [...]
Excerpts from: Runway of Life by Joe Segal “To be a winner in life and in business you must act like a winner, and what better way to do that than to emulate the habits of highly successful people.” Lesson 1: Joe’s Pearls of Wisdom 1. If you haven’t experienced the bottom, you wouldn’t appreciate [...]
Print – from business cards, flyers to direct mail campaigns: Print Campaigns are here to stay. Here is a collection of facts and statistics about the printing industry. Print is an effective andimportant tool to reach your target audience. 1. Business printing grows at 6.8% annually worldwide 2. Direct mail brings in 78% of donations [...]
RACK CARD DESIGN NANAIMO Scope of Project: Logo, Business Card, Brochure, Rack Cards,Website Robin’s Grove:: LIFESTYLE IT'S ALL HERE Looking to relax and enjoy the natural beauties British Columbia has to offer? The harbour city of Nanaimo has been just the place to seize these valuable comforts since its life began in the early 19th [...]
PRESENTATION FOLDER DESIGN NANAIMO Scope of Project: Business Card, Booklet, Presentation Folder Herold Engineering:: HEROLD ENGINEERING LIMITED is a well-diversified Vancouver Island based consulting civil and structural engineering company with our corporate office in Nanaimo and design offices in Victoria and Fort Nelson, BC.
A brand is the ‘personification of a product, services or even an entire company’. People like brands. They not only simplify choices, and guarantee quality, but they also add fun and interest, provide aspirations and dreams. A Brand is: 1. A point of view 2. A customer value 3. A competitive advantage 4. Engineered 5. [...]
