When you're first getting started with content marketing, even publishing a blog post every few weeks can feel like a major victory. But once you work out the mechanics of content creation, you should put in the time needed to create content that … Continue reading →
Investment in luxury print marketing should seriously be considered by any aspirational brand in the high-end home interest sector. Why? The simple reason is that because of the excessive amount of digital marketing, printed marketing material stands … Continue reading →
Investing in building an online presence can be one of the wisest decisions for any business in today’s times. With the majority of your customers active on the internet, online elements -- executed appropriately -- can make all the difference to … Continue reading →
Did you know that the average person is exposed to around 3,000 advertising messages per day? It’s true! And what else is true is that yours needs to stand out in that crowd. At least if you want to have a successful business, that is. Elite Image … Continue reading →
Print is NOT Declining Anymore Most people say that by 2020 most printed media will be gone. I think anyone who makes those types of comments doesn’t understand history. Just type into Google “The Death of TV” and you’ll see hundreds of … Continue reading →
Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does … Continue reading →
From the Fortune 500 companies to the smallest pop up business, we’re all engaged in a competitive market, when it comes to winning customers, making sales and getting ahead. Maybe you’re at the top of your game, or just starting out. Maybe … Continue reading →
As businesses have introduced new technologies and systems to connect with buyers and consumers, print marketing strategies have changed and evolved over the years. With the rise of digital marketing strategies, print media still remains to be an … Continue reading →
A highly effective brochure design outlines what your business is about and what your business can do for it’s customers. The primary purpose of a great brochure design is not only aesthetically pleasing but to fulfill an organisation’s needs. … Continue reading →
These days, people imply that print marketing has taken a backseat to digital marketing. In some cases that may be a valid statement. Forrester has research to show online advertising expenditures will reach $77 billion by 2018, comprising 35% of … Continue reading →