Tag: logo design

So you have a successful brand – Now what? – Lesson 2

Posted on March 13, 2013 by

Summarization of – The Brand Gap by Marty Neumeier Well, now you need to learn to manage your brand as it expands. The more successful and widely distributed your brand is, the stronger your brand management needs to be. What you … Continue reading →

Create an accessible brand for your dealers and franchisees

Posted on May 11, 2011 by

Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets … Continue reading →

The Brand Balancing Act: Cost vs. Budget

Posted on April 2, 2011 by

We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, … Continue reading →