MARKETING TO YOUR CUSTOMERS – HOW TO GAIN THE EDGE

An effective marketing strategy is crucial to the success, growth, and development of your business. WHAT IS MARKETING? According to Wikipedia: Marketing is the action or business of promoting and selling products or services, including market research and advertising. DEVELOP A MARKETING PLAN: – Identify opportunities – Allows you to make informed decisions – Creates [...]

STARTING A BUSINESS CHECKLIST

CHECKLIST OF TASKS TO BE UNDERTAKEN RESOURCES WHERE DO I START? 1. EVALUATE YOUR IDEA Is your idea feasible? Can you make money from this venture? Small Business BC has tools to help you assess the viability of your idea including general startup consultations. 2. MARKET RESEARCH Test the viability of your idea by researching [...]

GROWING YOUR BUSINESS THROUGH CUSTOMER REFERRALS

You’ve diligently crafted a business plan, your financials are on solid footing, you’ve got a curious customer base, and now it’s time to grow your business. There are so many ways this can be achieved, both paid and organic, but in our modern “sharing” economy, one of the most successful ways to achieve growth is [...]

THE POWER OF A BUSINESS CARD

In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon Valley, people still greet each other [...]

EDUCATIONAL MARKETING STRATEGY AND BRANDING CONSISTENCY

BUILDING YOUR BUSINESS, GROWTH, OPERATIONS AND MARKETING IDEAS WHY IS THIS IMPORTANT? Offering education of what you do helps the buyer understand your products/services and this is going to get more buyer interest and provide a solution to your buyers and prospects. Good and useful information will reposition you in the mind of the buyer [...]

HOW TO WRITE A BUSINESS PLAN

THE CORE COMPONENTS OF YOUR BUSINESS PLAN EXECUTIVE SUMMARY Leave space for the Executive Summary at the beginning of the document but do not complete until the full plan has been written. The executive summary should include the key points of your plan including target markets, high level forecasts and key dates. For examples of [...]