HOW TO IDENTIFY YOUR TARGET MARKET

You’ve developed a killer product or service, but there’s still work to be done before you can take it to market. Successfully pitching to the right target market is the most efficient way to maximize your marketing’s return on investment. So how do you identify who to pitch to? No matter what your product is, [...]

TARGET MARKET IDENTIFICATION AND GETTING MORE STRATEGIC SALES

ASK YOURSELF. Who is your ideal buyer?  Location, size of sale and frequency of sale. START COMPILING LIST OF IDEAL BUYERS INCLUDING: Company Name Contact information Location Who within the company can make the decision to purchase from you. WHO IS YOUR IDEAL AFFILIATES, PARTNERS, OR LEAD SOURCES? Affiliate marketing – approach companies that has [...]

TOP TIPS FOR BUSINESS CHRISTMAS PRINTING

Christmas may still be the furthest thing from your mind right now. But time is actually getting away from you if you are looking to get your Christmas printing done for your business. Our clients get excellent results from their Christmas printing that’s why they keep doing it. The lead up to Christmas is one [...]

BUILDING YOUR BUSINESS, GROWTH, OPERATIONS AND MARKETING STRATEGIES – PURPOSE?

PURPOSE OF YOUR MARKETING STRATEGY Plan, test and establish policies for every step of the sales and operations process from prospecting to cold calling to initiating interaction with customer rapport building right through to customer follow up and project execution. Team Question – Ask Yourself: What are the things standing in the way of this [...]

HOW TO ENGAGE WITH MILLENNIAL CUSTOMERS

At some point in 2016, millennials became the largest single sector in Canada’s workforce. There’s no generation that marketers obsess more about, devoting countless hours attempting to engage with them, understand what motivates them, and what drives their attitudes and behaviors. There is a regular stream of articles examining the role millennials play in the [...]

MAKING MORE SALES AND GENERATING MORE LEADS AND CLOSING PROSPECTS

BUILDING YOUR BUSINESS, GROWTH, OPERATIONS AND MARKETING IDEAS Sales Training: Your goal is to focus on your best buyers, increase your knowledge and get more clients and sales. THE PROCESS AND YOUR GOAL: CREATE A RAPPORT What professional goals do they have?  How can you help achieve these goals?  What specific tidbit or info can [...]