PROMOTE YOUR SMALL BUSINESS WITH A LIMITED MARKETING BUDGET

Launching a business is a really important moment in an individual’s life. This is especially the case when referring to a small business that is started as a dream that a person has. Most of the new companies launched have a limited marketing budget and some do not have money to promote their services or [...]

THE BEGINNER’S GUIDE TO BASIC DIGITAL MARKETING

Marketing is fundamental to small business success. Doing it right means promoting your product and service to the right target audience in a compelling way. This will make your customers want to buy from you, which is the end goal of every business. But in the age of the Internet, marketing has to exist in [...]

COMMON MISTAKES WHEN BUILDING YOUR ONLINE PRESENCE

Investing in building an online presence can be one of the wisest decisions for any business in today’s times. With the majority of your customers active on the internet, online elements — executed appropriately — can make all the difference to your business marketing campaign. That being said, having a strong online presence goes beyond [...]

THE ROLE OF PRINT MARKETING IN A DIGITAL WORLD

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. Technology drives business value in four ways, by enhancing connectivity, automating manual tasks, improving decision making, [...]

PRINT’S NOT DEAD: PRINT MARKETING WILL THRIVE IN 2018 AND BEYOND

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be [...]

5 STEPS TO AN EFFECTIVE PRINT MARKETING CAMPAIGN

These days, people imply that print marketing has taken a backseat to digital marketing.  In some cases that may be a valid statement.  Forrester has research to show online advertising expenditures will reach $77 billion by 2018, comprising 35% of overall ad spending. Don’t be fooled, though. Print marketing is still a very important piece of the [...]