At some point in 2016, millennials became the largest single sector in Canada’s workforce. There’s no generation that marketers obsess more about, devoting countless hours attempting to engage with them, understand what motivates them, and what … Continue reading →
Christmas may still be the furthest thing from your mind right now. But time is actually getting away from you if you are looking to get your Christmas printing done for your business. Our clients get excellent results from their Christmas … Continue reading →
You’ve developed a killer product or service, but there’s still work to be done before you can take it to market. Successfully pitching to the right target market is the most efficient way to maximize your marketing’s return on investment. So how … Continue reading →
In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the … Continue reading →
You’ve diligently crafted a business plan, your financials are on solid footing, you’ve got a curious customer base, and now it’s time to grow your business. There are so many ways this can be achieved, both paid and organic, but in our modern … Continue reading →
CHECKLIST OF TASKS TO BE UNDERTAKEN RESOURCES WHERE DO I START? 1. EVALUATE YOUR IDEA Is your idea feasible? Can you make money from this venture? Small Business BC has tools to help you assess the viability of your idea including general … Continue reading →
An effective marketing strategy is crucial to the success, growth, and development of your business. What is Marketing? According to Wikipedia: Marketing is the action or business of promoting and selling products or services, including market … Continue reading →
Your Goal: Develop a long-term strategy with a list of tactics. Tactic: a method or technique used to achieve an immediate or short-term gain. Example. Direct mail campaign or trade show. Ask Yourself: What … Continue reading →
Print is not dead – Print is still completely relevant in todays world. Here are Print Marketing Statistics Every Marketer Should Know: 4 out of 5 consumers say that they have read or scanned direct mail Over 60% of direct mail recipients … Continue reading →
Looking for ideas to grow sales and increase your brand recognition? We've compiled a list to get you started. Publish and distribute great content - educate, inform and entice your prospects. Digital Marketing – leverage the internet and … Continue reading →