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CREATING A BRAND FOR YOUR BUSINESS

Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can [...]

CLIENT SHOWCASE: ADVANCED HEALTH + SPORTS CLINIC

Big thanks to our clients in helping us become the company we are today! Today we want to highlight Advanced Health and Sports Clinic! A cutting edge multi-disciplinary injury rehabilitation clinic located in Nanaimo. Our President Catrina has personally been treated at Advanced, and raves about the outstanding service and level of knowledge they provide. [...]

7 REASONS TO CONSIDER PRINT AS “NON-TRADITIONAL” MARKETING

PRINT IS NOT DECLINING ANYMORE Most people say that by 2020 most printed media will be gone. I think anyone who makes those types of comments doesn’t understand history. Just type into Google “The Death of TV” and you’ll see hundreds of articles predicting the end of television.  The evolution of the internet doesn’t kill [...]

STEP UP YOUR PRINT MARKETING GAME WITH LUXURY PRINT

Investment in luxury print marketing should seriously be considered by any aspirational brand in the high-end home interest sector. Why? The simple reason is that because of the excessive amount of digital marketing, printed marketing material stands out. With the growth of digital communication, in particular social media and email marketing we are bombarded with [...]

USE CONTENT MARKETING TO BUILD BRAND IDENTITY

When you’re first getting started with content marketing, even publishing a blog post every few weeks can feel like a major victory. But once you work out the mechanics of content creation, you should put in the time needed to create content that brings your brand to life. Why? In a world drowning in digital [...]

5 WAYS TO USE A POSTCARD TO PROMOTE YOUR BUSINESS

5 Ways to use a Postcard to Promote Your Business Announcement – are you launching a new product? Opening a new store? Bright and Bold designs attract attention. Product Information – include a list of your products & services and a strong call to action to promote your brand. Referral programs – include an incentive [...]

GETTING READY TO RE-OPEN YOUR BUSINESS?

COVID-19 SIGNS, LABELS AND PRINTING PRODUCTS Clearly communicate your business’ social distancing measures.  We offer custom sign and print products to help you share vital health and safety information with your employees and customers.  Please contact us if you have any specific requirements. FLOOR & WALL SIGNS Create a reminder for your employees and customers to maintain [...]

BUSINESS CONTINUITY PLAN AND TEMPLATES FOR ENTREPRENEURS

BDC has developed templates and business guides to help navigate through the COVID-19 Pandemic. While some companies have developed contingency plans, most have not. This lack of preparedness not only threatens the viability of sectors in Canada but, as in the case of manufacturing, it also jeopardizes the delivery of critical goods that depend on [...]

DESIGN TIPS FOR YOUR BUSINESS CARD

DESIGN TIPS FOR YOUR BUSINESS CARD DESIGN AND PRINTING A nice business card speaks a lot about your business. It’s a fast, easy and affordable way for you to promote and brand yourself professionally.  Learn more about the graphic design services we offer. Here are a few ideas to prepare your business card design and [...]