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STARTING A BUSINESS CHECKLIST

CHECKLIST OF TASKS TO BE UNDERTAKEN RESOURCES WHERE DO I START? 1. EVALUATE YOUR IDEA Is your idea feasible? Can you make money from this venture? Small Business BC has tools to help you assess the viability of your idea including general startup consultations. 2. MARKET RESEARCH Test the viability of your idea by researching [...]

GROWING YOUR BUSINESS THROUGH CUSTOMER REFERRALS

You’ve diligently crafted a business plan, your financials are on solid footing, you’ve got a curious customer base, and now it’s time to grow your business. There are so many ways this can be achieved, both paid and organic, but in our modern “sharing” economy, one of the most successful ways to achieve growth is [...]

THE POWER OF A BUSINESS CARD

In this digital age, people might tell you that business cards are unnecessary. That online platforms have rendered them obsolete and dated. In reality, however, attempts to reinvent business cards for the digital age have gone nowhere. As the Economist observes, even in the trendiest tech gatherings in Silicon Valley, people still greet each other [...]

EDUCATIONAL MARKETING STRATEGY AND BRANDING CONSISTENCY

BUILDING YOUR BUSINESS, GROWTH, OPERATIONS AND MARKETING IDEAS WHY IS THIS IMPORTANT? Offering education of what you do helps the buyer understand your products/services and this is going to get more buyer interest and provide a solution to your buyers and prospects. Good and useful information will reposition you in the mind of the buyer [...]

HOW TO WRITE A BUSINESS PLAN

THE CORE COMPONENTS OF YOUR BUSINESS PLAN EXECUTIVE SUMMARY Leave space for the Executive Summary at the beginning of the document but do not complete until the full plan has been written. The executive summary should include the key points of your plan including target markets, high level forecasts and key dates. For examples of [...]

HOW TO IDENTIFY YOUR TARGET MARKET

You’ve developed a killer product or service, but there’s still work to be done before you can take it to market. Successfully pitching to the right target market is the most efficient way to maximize your marketing’s return on investment. So how do you identify who to pitch to? No matter what your product is, [...]

TARGET MARKET IDENTIFICATION AND GETTING MORE STRATEGIC SALES

ASK YOURSELF. Who is your ideal buyer?  Location, size of sale and frequency of sale. START COMPILING LIST OF IDEAL BUYERS INCLUDING: Company Name Contact information Location Who within the company can make the decision to purchase from you. WHO IS YOUR IDEAL AFFILIATES, PARTNERS, OR LEAD SOURCES? Affiliate marketing – approach companies that has [...]

TOP TIPS FOR BUSINESS CHRISTMAS PRINTING

Christmas may still be the furthest thing from your mind right now. But time is actually getting away from you if you are looking to get your Christmas printing done for your business. Our clients get excellent results from their Christmas printing that’s why they keep doing it. The lead up to Christmas is one [...]

BUILDING YOUR BUSINESS, GROWTH, OPERATIONS AND MARKETING STRATEGIES – PURPOSE?

PURPOSE OF YOUR MARKETING STRATEGY Plan, test and establish policies for every step of the sales and operations process from prospecting to cold calling to initiating interaction with customer rapport building right through to customer follow up and project execution. Team Question – Ask Yourself: What are the things standing in the way of this [...]

HOW TO ENGAGE WITH MILLENNIAL CUSTOMERS

At some point in 2016, millennials became the largest single sector in Canada’s workforce. There’s no generation that marketers obsess more about, devoting countless hours attempting to engage with them, understand what motivates them, and what drives their attitudes and behaviors. There is a regular stream of articles examining the role millennials play in the [...]