THE ROLE OF PRINT MARKETING IN A DIGITAL WORLD

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. Technology drives business value in four ways, by enhancing connectivity, automating manual tasks, improving decision making, [...]

PRINT’S NOT DEAD: PRINT MARKETING WILL THRIVE IN 2018 AND BEYOND

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be [...]

5 STEPS TO AN EFFECTIVE PRINT MARKETING CAMPAIGN

These days, people imply that print marketing has taken a backseat to digital marketing.  In some cases that may be a valid statement.  Forrester has research to show online advertising expenditures will reach $77 billion by 2018, comprising 35% of overall ad spending. Don’t be fooled, though. Print marketing is still a very important piece of the [...]

PRINTING SERVICES – BUSINESS CARDS, POSTCARDS, FLYERS AND MORE

Take advantage of our state-of-the-art facility that can handle any print job you throw at us and get the best rates on print with the highest quality. Whether you need business cards, rack cards, or brochures, we have a print solution for your budget. We have two commercial printing locations with equipment to produce just [...]

12 TIPS FOR YOUR NEXT BROCHURE DESIGN

A highly effective brochure design outlines what your business is about and what your business can do for it’s customers.  The primary purpose of a great brochure design is not only aesthetically pleasing but to fulfill an organisation’s needs. Brochures can help you to expand your market and encourage leads and clients to take action.  [...]

6 MUST HAVES FOR AN EFFECTIVE PRINT MARKETING STRATEGY

As businesses have introduced new technologies and systems to connect with buyers and consumers, print marketing strategies have changed and evolved over the years. With the rise of digital marketing strategies, print media still remains to be an effective and well-utilized form of marketing and communications. Although one of the oldest forms of advertising, a [...]