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Blog

May 4, 2022

COASTAL COLOUR PRINTING EXPANDS SERVICES UNDER NEW OWNERSHIP

(November 29, 2016) Parksville, BC – Coastal Colour Printing, located in Parksville’s Industrial area, is announcing an expansion of its services to include graphic design, digital marketing and web development. Coastal Colour was acquired by Nanaimo-based company, Elite Image, in October, as a result of the sudden passing of Coastal Colour’s owner, John Rockley, in September. [...]
May 4, 2022

HOW TO CREATE A MARKETING AND SALES PLAN

Here is a checklist for you to follow when developing your marketing strategy: STAGE 1: MARKET RESEARCH Do you know your target market, competitors and the trends within your industry? Refer to the Market Research checklist for further information: sbbc.co/marketresearchchecklist VIABILITY ANALYSIS Can you make money from this venture? Work out your costs and break-even point [...]
May 4, 2022

MARKETING IDEAS FOR YOUR BUSINESS – PLAN AND EXECUTE

It is crucial to continually learn, measure and revise your marketing initiatives. Marketing your business takes: Time Commitment Involvement Investment A plan Here is a list of Marketing Must Haves: It must be distinctive. Must attract attention. Focus on your consumer and the value you provide, not your business. Strong call to action. Planning for [...]
May 4, 2022

MARKETING TO YOUR CUSTOMERS – HOW TO GAIN THE EDGE

An effective marketing strategy is crucial to the success, growth, and development of your business. WHAT IS MARKETING? According to Wikipedia: Marketing is the action or business of promoting and selling products or services, including market research and advertising. DEVELOP A MARKETING PLAN: – Identify opportunities – Allows you to make informed decisions – Creates [...]