MARKETING CAMPAIGNS::ONLINE MARKETING & PRINT ADVERTISING

With the latest technology these days, all you hear about is Social Media Marketing. Make sure you tweet, set up a Facebook Fan Page, email marketing blasts, did you create your account with LinkedIn? These are all important tools to utilize in your marketing efforts, but diversification is key to a successful campaign. How many [...]

THE DO’S AND DON’TS OF PRINT MARKETING

A professional looking direct mail piece can deliver a personalised, engaging message to your prospective client. With the potential to reach a specific target audience and have the ability to track your response rate, print marketing is an essential tool for every business. Here is a list of a few do’s and don’ts for print [...]

A CASE OF MISTAKEN IDENTITY

Elite Image Software Corporation has had a shadow of mistaken identity hanging over the company since its inception in 2010. An unscrupulous company with a similar name, Elite Image Marketing Inc., is a source of confusion and frustration for effected clients and business people alike.Elite Image Marketing Inc. has been named in numerous coupon scams in the [...]

THE BRAND BALANCING ACT: COST VS. BUDGET

We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, material creation and overall design expense can be out of reach for many. [...]