We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual brand updates, material creation and overall design expense can be out of reach for many. [...]
Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets and yet the expense of professionally tailoring each and every design item can make quality [...]
Everyone loves the feel-good story, including us at Elite Image. And here is one from our newest Brand Champion, Sharon Stannard.We ran a little Facebook contest at the end of October. We were giving away 2 tickets to the BC Lions in a pivotal game versus the rival Edmonton Eskimos. It was Halloween-themed, and asked [...]
Your colleagues will be jealous. Ever look over the fence at your neighbour’s yard? Now imagine if parked in your backyard was a shiny, red lawnmower that cut the grass automatically whenever you want. Elite is your marketing equivalent. “Are you a designer? Because I’m not a designer.” The skills and expertise of a designer are indispensible. But do [...]
"Our focus is ensuring our clients are completely satisfied and the product we deliver is of outstanding quality." When it comes to the branding and marketing of your business, it’s a multi-channel world out there and the choices can be overwhelming. Elite Image Software, a Nanaimo-based marketing firm, streamlines the process by offering complete marketing [...]
1. You can overcome anything if you put your mind to it. Clearly define your goals, learn from your mistakes, don’t listen to the negativity and focus on your dreams and what you want to achieve – the opportunities are endless. “Success is to be measured not so much by the position that one has [...]
Summarization of – The Brand Gap by Marty Neumeier What is a brand? Well first of all I will tell you what a brand is not. Let’s clear up some misconceptions. A brand is not a: 1. A brand is not a logo. 2. A brand is not an identity. 3. A brand is not [...]
Summarization of – The Brand Gap by Marty Neumeier Now that we have defined what a brand is and what a brand is not in our last Wisdom Wednesday. We should move on to what makes a brand successful and how to achieve this goal. Companies often fail to achieve greatness because there is a [...]
Summarization of – The Brand Gap by Marty Neumeier Well, now you need to learn to manage your brand as it expands. The more successful and widely distributed your brand is, the stronger your brand management needs to be. What you will need is a continuing brand education program, which would include items such as: [...]
We wanted to share some great lessons from the book "365 Days of Insights", by Peter Legge. At Elite, we strive to achieve these each and everyday, let us know what you think. 1. Learn to appreciate who you are. Each one of us is a unique and original individual and therefore we have something [...]
